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Overview

USG is a European brand specializing in protective equipment for horse riding, including body protectors, riding vests, and air jackets. It targets equestrian sports participants with products designed for safety and performance. The brand is known for developing innovative impact protection gear tested to European standards.

History

USG was founded in the Netherlands with a focus on equestrian safety equipment. It has expanded its range to include advanced air bag technology in riding vests. Key milestones include certification to EN 13158 standards and introduction of models for multiple disciplines.

Product Lines

Product Line	Positioning	Price Range
Body Protectors	Standard foam-based back protection	$150 - $400
Air Jackets	Inflatable vests for high-impact protection	$600 - $1,200
Riding Vests	Lightweight flexible safety wear	$200 - $500
Youth Protectors	Sized for junior riders	$120 - $350

Manufacturing

Products are manufactured in Europe, primarily the Netherlands. Production is handled in-house at facilities in Eindhoven. Components meet CE certification requirements for equestrian gear.

Notable Products

USG Euro Body Protector - Level 3 certified foam protector for everyday riding.
USG Air Vest - Inflatable jacket that deploys on impact for superior protection.
USG Flexi Vest - Flexible vest combining comfort and safety for competition.
USG Junior Protector - Tailored body protector for young equestrians.

Reputation

USG is regarded by equestrian enthusiasts as a reliable provider of certified safety gear, particularly for its body protectors meeting European standards. Professionals appreciate the durability and fit of air jackets in eventing and jumping. Some users note higher pricing compared to basic alternatives, but value the safety focus.