Vaara

Active

Overview

Vaara is a London-based activewear brand founded in 2016 by model Tatiana Korsakova, focusing on multifunctional womenswear that reimagines athleisure through timeless design and European craftsmanship.²⁴⁵ It targets women balancing work, family, and exercise, emphasizing functional fabrics, perfect fit, and ethical fashion practices.¹²³

History

Vaara was founded in 2016 by Tatiana Korsakova, a Russia-born, London-based model who developed the brand from her need for high-quality activewear during yoga and Pilates sessions amid a demanding modeling career.²³ The company maintains a design studio in London to create collections that are both aesthetic and functional.³⁴ It has expanded retail presence, including a launch in the UAE.¹

Product Lines

Product Line	Positioning	Price Range
Athleisure Apparel	Multifunctional activewear for daily wear	$100 - $300
Yoga Collection	Performance pieces for yoga and Pilates	$120 - $250
Pilates Gear	Supportive activewear for low-impact workouts	$110 - $280

Manufacturing

Vaara emphasizes exceptional European craftsmanship in its production process.⁴ Products feature carefully selected fabrics combining luxury feel with functionality, developed in their London design studio.²³

Notable Products

Signature Leggings - High-performance leggings designed for comfort and confidence during workouts.
Seamless Sports Bras - Supportive bras with luxury fabrics for yoga and Pilates.
Multifunctional Tops - Versatile pieces transitioning from exercise to everyday wear.

Reputation

Vaara is perceived by enthusiasts as offering high-quality, beautifully designed activewear that prioritizes fit, functionality, and ethical practices.¹³ Professionals note its serious approach to engineering and fabric selection for women with busy lifestyles.² Some view it as a premium label reimagining athleisure, though specific criticisms are not widely documented in available sources.¹⁴

Sources (6)