Valencia

Overview

Valencia Guitars produces classical and nylon-string guitars targeted at student and beginner players, emphasizing playability, quality, and value. Established in 1972 in Australia, the brand has grown to become a top-selling guitar line in multiple countries, stocked widely by music stores as their primary classical guitar offering.¹²

History

Valencia Guitars was founded in Melbourne, Australia, in 1972 to address the poor quality of beginner nylon-string guitars available at the time, aiming to provide instruments with excellent playability and value made to high standards.¹³ Initially sourced from factories in South Korea, the guitars quickly became the best-selling in Australia.³ In 2015, production shifted to the company's own purpose-built facility in Surabaya, Indonesia, which expanded in 2019.²³

Product Lines

Manufacturing

Since 2015, Valencia guitars have been produced in the company's purpose-built facility in Surabaya, Indonesia, with full control over manufacturing.²³ The facility expanded in 2019 for exclusive production of Valencia guitars and Mahalo ukuleles.²

Notable Products

• 100 Series - Full-featured beginner classical guitar designed for ease of play.
• 700 Series - Handcrafted models featuring ToneFlow bracing, premium woods, and inlaid rosettes.

Reputation

Valencia is recognized by retailers and educators for delivering reliable value in student classical guitars with good playability and consistent quality.¹³ Enthusiasts appreciate the brand's focus on beginner needs, though higher-end models receive less attention from professionals compared to traditional luthier brands.² Criticisms are minimal, centered on its mass-produced nature rather than artisanal craftsmanship.