Varley
ActiveOverview
Varley is a contemporary fashion brand founded in 2014, offering knitwear, outerwear, everyday essentials, and activewear for women. It operates as a family-run business with offices in London, Los Angeles, and New York, and over 1,000 points of sale worldwide. The brand opened flagship stores in London in 2023 and New York in 2024.
History
Varley was founded in 2014 by Lara and Ben Mead in the United Kingdom. It expanded internationally with offices in Los Angeles and New York, reaching over 1,000 points of sale worldwide. Key milestones include the opening of its first flagship store on King's Road in London in 2023 and its first U.S. flagship in SoHo, New York, in October 2024. In 2024, the brand celebrated its 10-year anniversary.
Product Lines
| Product Line | Positioning | Price Range |
|---|---|---|
| Knitwear | Seasonal layered pieces | $150 - $500 |
| Outerwear | Contemporary coats and jackets | $300 - $800 |
| Everyday Essentials | Wardrobe basics | $100 - $300 |
| Activewear | Movement-focused apparel | $80 - $250 |
Notable Products
- SoHo Flagship Collection - Items from the New York store launch in October 2024.
- King's Road Exclusives - Pieces debuted at the London flagship in 2023.
- Anniversary Knitwear - Limited pieces for the 10-year milestone in 2024.
- Active Leggings - Core activewear for yoga and daily movement.
Reputation
Varley is recognized among fashion enthusiasts for blending contemporary and activewear into versatile wardrobes. Professionals note its growth from a startup to a global brand with physical flagships. It holds a solid position in sportswear and yoga categories, though specific employee data and manufacturing details remain undisclosed.