Velocio

Overview

Velocio is a cycling apparel brand founded in 2012 that prioritizes sustainability and durability in its product design and manufacturing processes. The brand positions itself as an alternative to fast-fashion cycling wear, emphasizing quality construction and longevity over seasonal replacement cycles. Velocio is known for its commitment to using recycled and bio-based fabrics, cleaner production processes, and a mission centered on innovation, sustainability, and cycling culture.

History

Velocio was founded in 2012 as a New England-based cycling apparel company with an initial focus on female-oriented collections. The brand has maintained independence while building a reputation for sustainable manufacturing practices and durable product design. Key milestones include joining the 1% for The Planet initiative to donate annual profits to environmental causes and participating in zero-emissions gravel adventures to raise awareness about climate and packaging issues.

Product Lines

Manufacturing

Velocio works with manufacturing partners committed to sustainable practices, progressively increasing use of recycled and bio-based fabrics in production. The brand emphasizes durability and quality through design and construction methods intended to extend product lifespan and reduce consumption.

Notable Products

• Recycled Fabric Jersey - Cycling jersey made from recycled materials as part of Velocio's commitment to reducing environmental impact
• Durable Base Layer - Long-lasting base layer designed for extended wear and reduced replacement frequency
• Sustainable Bib Shorts - Performance bib shorts constructed with bio-based and recycled fabrics

Reputation

Velocio is respected among cycling enthusiasts for its genuine commitment to sustainability and product durability rather than trend-driven design. The brand appeals to environmentally conscious riders who value longevity and quality over frequent gear replacement. Strengths include transparent communication about manufacturing practices and participation in environmental initiatives. The brand remains relatively niche compared to major cycling apparel manufacturers, which some view as authentic positioning while others may see as limited market presence.