Velotric

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Overview

Velotric designs and manufactures electric bikes targeting urban commuters, adventure enthusiasts, and everyday users, emphasizing proprietary drive systems, safety certifications, and accessible pricing. The company operates direct-to-consumer sales and a network of over 1,200 U.S. dealers across 49 states, with reported growth including 180% year-over-year unit sales increase and trust from over 150,000 riders.134

History

Velotric was founded in June 2021 by Adam Zhang, former hardware co-founder at Lime who built over 1 million e-bikes and e-scooters. The company launched its Discover 1 model on Indiegogo in December 2021, raising $500K, and began official sales in April 2022, achieving over $1M monthly GMV within three months. It raised $7.4M in Series A funding in 2022, bringing total funding to $12M from investors including Redpoint China Ventures and Lime co-founders.13

Product Lines

Product LinePositioningPrice Range
Discover Series (commuter ebikes)versatile daily commuting$1,500 - $2,000
Nomad Series (adventure ebikes)off-road capable$1,800 - $2,500
Thunder Series (high-performance)speed and power focused$2,000 - $3,000
Pack Series (cargo/utility)practical load carrying$1,700 - $2,200

Manufacturing

Velotric outsources manufacturing to OEM factories in Kunshan, Tianjin, Zhejiang, and Changzhou in China, plus Binh Duong in Vietnam. The company designs its proprietary Velopower H drive system in-house. U.S. operations include warehouses in California and New Jersey.4

Notable Products

  • Discover 1 - Flagship commuter ebike with ComfortMax suspension and SensorSwap torque sensor.
  • Nomad 1 - Adventure model with full suspension for off-road use.
  • Thunder 1 - High-speed ebike reaching 28+ mph with powerful motor.
  • Pack 1 - Cargo ebike for utility and family transport.
  • Quest 1 - Fitness-oriented ebike with lightweight frame.

Reputation

Velotric is recognized for rapid growth, safety features like UL certifications, and proprietary technology by industry professionals, with positive feedback on ride quality and customer service from over 150,000 riders. Enthusiasts praise its value pricing and dealer network expansion, though some note typical direct-to-consumer challenges like shipping delays. The brand ranks high in U.S. e-bike website traffic as the No. 4 brand.34

Sources (6)
  1. https://press.velotricbike.com/about/
  2. https://app.dealroom.co/companies/velotric
  3. https://www.prnewswire.com/news-releases/fast-growing-ebike-brand-velotric-surpasses-1-200-dealer-partners-expands-us-presence-enhances-customer-experience-302588854.html
  4. https://www.omniapartners.com/suppliers-files/T-Z/Velotric/Assets/Velotric_Company_Profile_2024.pdf
  5. https://www.velotricbike.com/pages/about-us
  6. https://www.zoominfo.com/c/velopower-inc/566143011