Verbero

Overview

Verbero Hockey is an online retailer specializing in ice hockey equipment, apparel, and custom team gear, including sticks, gloves, jerseys, and uniforms. Founded in 2009, it positions itself as a team-focused provider offering premium custom products at affordable prices, serving programs from learn-to-play to professional levels worldwide.¹²³

History

Verbero Hockey was founded in 2009 in the United States as an online store for high-quality ice hockey products. It expanded into a one-stop shop for teams with custom equipment, game wear, and apparel, emphasizing technology, performance, and value. The company has deepened team partnerships, hosted events, and collaborated with other firms while maintaining its focus on affordable premium custom gear.¹²

Product Lines

Manufacturing

Manufacturing details are not specified; products are offered through an online retail model with custom decoration and on-demand team services, likely involving outsourced production.²³

Notable Products

• Mercury v350 Graphic Custom Stick - Custom hockey stick with superior weight, balance, and feel at $249 retail.
• Verbero Black Gear - Boutique line owned by NHL veteran Andy Sutton for premium equipment.
• Custom Team Jerseys - Sublimated jerseys and socks for team uniforms.
• Team Warm-ups - Performance apparel including hoodies and 1/4 zips.

Reputation

Verbero is perceived as a reliable provider of affordable custom hockey gear for teams, valued for its one-stop shop approach and customer service among amateur and youth programs. Enthusiasts note its focus on technology and personalization, though it lacks the prestige of major brands like Bauer or CCM. Some professionals associate it with Andy Sutton's involvement via Verbero Black.²⁶