V-FLAT WORLD

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Overview

V-Flat World produces portable photography gear, primarily foldable V-Flats and Duo Boards, designed for professional portrait, product, and food photographers to control lighting in studio or on-location settings.²⁶ The company commercialized foldable V-Flats, previously a DIY tool, offering lightweight (10 pounds), 80-inch tall boards that fold to 40x40 inches for easy transport.¹²

History

V-Flat World was founded by photographer Tuvy Lemberg in summer 2018, developing the first foldable V-Flat in his parents' basement to fit in a Toyota Camry for portability.² In its second year, the product was picked up by retailers B&H Photo, Adorama, and Amazon, enabling rapid growth including 50,000 Instagram followers.² The company continues to expand its lineup with Duo Boards and backdrops.⁶

Product Lines

Product Line	Positioning	Price Range
Foldable V-Flats	Portable lighting control boards for photographers	$196 - $300
Duo Boards	Versatile two-sided reflector boards	$150 - $250
Food Photography Backdrops	Specialized backdrops for product shots	$100 - $200

Manufacturing

Products are made in the USA.²

Notable Products

Foldable V-Flat - 2-inch thick, 80-inch tall board weighing 10 pounds that folds to 40x40 inches for easy transport.
Duo Board - Two-sided board for light reflection and blocking in photography setups.
Food Photography Backdrops - Backdrops designed for clean product and food imaging.

Reputation

V-Flat World is recognized by photographers for innovating portable V-Flats, solving bulkiness issues for on-location work, with distribution through major retailers like B&H and Adorama.¹²⁴ Professionals value the gear's ease of use and quality for studio lighting control.⁶ No significant criticisms noted in available sources.

Sources (7)