Violent Gentlemen
ActiveOverview
Violent Gentlemen is a premium hockey lifestyle brand that creates apparel, accessories, jerseys, and related products celebrating hockey culture. Founded by hockey enthusiasts, the brand has expanded beyond its original apparel focus to include coffee, hot sauce, and various merchandise. The company serves the global hockey community through official licenses with the ECHL and AHL, plus partnerships with NHL clubs.
History
Violent Gentlemen was established in 2011 by founders with backgrounds in hockey, Brazilian Jiu Jitsu, and music. The brand began as a grassroots operation selling shirts outside the Honda Center before growing into a recognized presence in the hockey community. The company has since expanded its product portfolio beyond apparel to include accessories, jerseys, coffee, and hot sauce, while securing official licenses from professional hockey leagues.
Product Lines
| Product Line | Positioning | Price Range |
|---|---|---|
| Apparel | Premium hockey-themed clothing with timeless and topical designs | $30 - $150 |
| Jerseys | Official and custom hockey jerseys | $80 - $250 |
| Accessories | Hockey lifestyle accessories and merchandise | $15 - $100 |
| Coffee | Premium coffee products for hockey enthusiasts | $12 - $40 |
| Hot Sauce | Specialty hot sauce branded for hockey community | $8 - $25 |
Manufacturing
Manufacturing details are not specified in available sources. The company operates as a brand with official licenses from professional hockey leagues, suggesting a mix of licensed and proprietary production.
Notable Products
- Hockey Apparel Collection - Timeless and topical designs celebrating hockey culture and community
- Official Licensed Jerseys - Jerseys produced under official ECHL, AHL, and NHL partnership licenses
- Premium Coffee Line - Specialty coffee products branded for the hockey lifestyle community
- Hot Sauce - Branded hot sauce product extending the lifestyle brand beyond apparel
Reputation
Violent Gentlemen maintains strong customer satisfaction with a 4.9 out of 5-star rating based on thousands of reviews, with customers praising quality, design, and fit. The brand is respected within the hockey community by both fans and players, positioning itself as a pillar of hockey culture. The company has successfully expanded beyond its original apparel focus while maintaining credibility through official league partnerships and community involvement in charitable initiatives.