Vissla

Overview

Vissla is a surf apparel and equipment brand focused on performance surfing, technical gear, and sustainable products for a 'surf-anything' mentality. It positions itself within surf culture emphasizing creative freedom and innovation, offering boardshorts, wetsuits, clothing, and accessories. The brand partners with the Surfrider Foundation and maintains operations in the US and Australia.¹²³⁴

History

Vissla was founded in 2013 in Aliso Viejo, California, by Paul Naude, former head of Billabong's US operations, following a failed takeover attempt of Billabong and through his company Stoke House. The brand was created to focus exclusively on surfing, targeting creators and innovators in the sport. It expanded to Australasian markets with leadership from John Mossop, Brad Bricknell, and Peter Casey, reaching nearly 100 stores in Australia.¹²³⁵

Product Lines

Manufacturing

Vissla emphasizes sustainable and eco-friendly production practices across its products like boardshorts, wetsuits, and apparel. Specific manufacturing locations are not detailed in available sources. Production appears outsourced with a focus on minimizing environmental impact.¹²⁴

Notable Products

• Plain Sight Boardshorts - Printed performance boardshorts for surfing.
• Sharket T-Shirt - Pocket tee for casual surf wear.
• Established T-Shirt - Graphic tee representing brand heritage.
• Eco Shorts - Sustainable boardshorts with reduced environmental impact.
• Spring Suits - Lightweight wetsuits for warmer water surfing.

Reputation

Vissla is viewed by surf enthusiasts as a modern brand aligned with innovation, sustainability, and pure surf focus, distinct from broader action sports. Professionals note its growth from boutique to industry presence and technical gear quality. Some perceive it as part of the post-Billabong wave of specialized surf labels.¹²⁵⁷