Vivobarefoot

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Overview

Vivobarefoot is a footwear company specializing in barefoot and minimalist shoes for men, women, and children, designed to mimic natural foot movement. It operates in wholesale clothing and footwear (SIC 46420) and retail sale of footwear in specialized stores (SIC 47721). The brand emphasizes regenerative practices, including B Corp certification and a repair/resell service.

History

Vivobarefoot Limited was incorporated on 2 December 1997 as KelOak Limited, renamed Terra Plana International Limited in 1998, and rebranded to Vivobarefoot in 2015. Vivobarefoot launched as a standalone business in 2012 with a focus on barefoot footwear. Key milestones include B Corp certification, ReVivo repair service launch, and the Livebarefoot Fund in 2020.

Product Lines

Product Line	Positioning	Price Range
Men's Barefoot Shoes	Minimalist running and everyday wear	$150 - $250
Women's Barefoot Shoes	Natural movement hiking and casual	$150 - $250
Kids' Barefoot Shoes	Child foot development footwear	$100 - $200
Hiking Barefoot Boots	Trail and outdoor minimalist boots	$180 - $280

Manufacturing

Products are manufactured through outsourced facilities, with a focus on sustainable and regenerative materials. The company pursues circular design via technologies like VivoBiome for bespoke production to reduce waste. Specific manufacturing locations are not publicly detailed.

Notable Products

Primus Lite - Lightweight minimalist trainer for running and gym use.
Primus Trail - All-terrain barefoot shoe for hiking and trails.
Ray - Versatile urban barefoot sneaker for daily wear.
Tracker - Durable minimalist boot for forest and off-road.

Reputation

Vivobarefoot is praised by barefoot enthusiasts and podiatrists for promoting natural foot strength and movement through thin, flexible soles. Professionals note its contribution to minimalist footwear trends. Some users criticize higher price points and limited cushioning for long-distance running compared to traditional shoes.

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