VNLA
ActiveOverview
VNLA is a skate company that designs, manufactures, and markets high-end roller skates, inline skates, and components, with a focus on jam and rhythm skating.1236 Founded in 2005, it originated from a niche market and has grown to serve the skating industry, with its skaters appearing in entertainment programs such as MTV’s “America’s Best Dance Crew” and NBC’s “America’s Got Talent.”236
History
VNLA was founded in 2005 by a college freshman in his dorm room, starting with two products for a small niche market.236 The company expanded from roller skates to include inline skates and components.236 It has grown into a recognized brand in the skating industry over two decades.3
Product Lines
| Product Line | Positioning | Price Range |
|---|---|---|
| Jam Skates | High-end for jam skating | $250 - $400 |
| Rhythm Skates | Premium for rhythm skating | $250 - $400 |
| Speed Skates | For speed skating | $250 - $400 |
| Inline Skates | High-end inline models | $200 - $350 |
| Skate Components | Wheels and parts | $50 - $150 |
Manufacturing
VNLA designs and manufactures high-end roller skates, inline skates, and components.1236
Notable Products
- Á La Mode Outdoor Roller Skates - Outdoor roller skates designed by VNLA.
- Parfait - Roller skate model built on a specific last, listed in men's sizing.
- Vanilla Juniors - Skate series listed in men's sizing.
- Pro Series - Professional skate series.
Reputation
VNLA is recognized as a premier brand for jam and rhythm skaters and a leading name in the skate industry.14 It is noted for innovation over two decades and growth from a dorm room startup.3 Enthusiasts value its high-end components and presence in entertainment.23