Vocier
ActiveOverview
VOCIER is a Germany-based luggage brand known for designing and manufacturing innovative, configurable luggage systems targeted at frequent travelers and professionals. It specializes in minimalist, lightweight products featuring patented technologies like Interlink™ for modularity and Zero Crease™ for wrinkle-free suit transport. The brand has earned multiple design awards, including iF Design Awards, Red Dot Design, and German Design Gold, using premium materials such as Italian leather, YKK Excella zippers, and BASF plastics.123
History
VOCIER was founded in 2012 by two young German entrepreneurs, with key figures including managing director Vinzent Wuttke and later Michael Kogelnik. It launched innovative products like the C38 suitcase for suit packing and the F38 Carry-On with patented wrinkle-free technology. The Avant collection introduced the world's first configurable luggage system using Interlink™ technology. The brand received the iF Design Award in 2019 for its Avant Briefcase and Carry-On, along with other accolades like Red Dot and German Design Gold.1258
Product Lines
| Product Line | Positioning | Price Range |
|---|---|---|
| Avant Collection | Configurable modular system | $500 - $1,500 |
| F38 Carry-On | Wrinkle-free suit transport | $600 - $900 |
| C35 Travel Bag | Versatile carry-on bag | $300 - $600 |
| C38 Suitcase | Suit wrapping central compartment | $400 - $700 |
Manufacturing
VOCIER designs and manufactures its luggage systems in Germany, utilizing premium materials including hand-selected Italian leather, YKK Excella zippers, and fiber-injected BASF plastics. Production emphasizes robust, lightweight construction without specific details on in-house versus outsourced facilities.2
Notable Products
- Avant Carry-On - Award-winning configurable carry-on with Interlink™ modularity.
- F38 Carry-On - Patented design carries up to 2 suits wrinkle-free in carry-on size.
- Avant Briefcase - iF Design Award winner blending style and functionality.
- C38 Suitcase - Innovative wrapping system for suits around central compartment.
- C35 Travel Bag - iF-awarded versatile travel bag for professionals.
Reputation
VOCIER is praised by design enthusiasts and professionals for its innovative patents like Zero Crease™ and Interlink™, earning top awards and recognition for wrinkle-free transport and modularity. It is viewed as a premium, minimalist option for frequent travelers needing functional luxury. Some reviews note it as a strong but niche player in suit-packing luggage.258
Sources (8)
- https://www.discovergermany.com/vocier-feb-2019/
- https://www.newswire.com/news/vocier-awarded-if-design-award-2019-20812398
- https://ifdesign.com/en/brands-creatives/company/vocier-gmbh/4549
- https://www.highsnobiety.com/p/vocier-avant-luggage/
- https://www.permanentstyle.com/2015/04/brands-that-werent-quite-right-vocier-simon-me-moreca-the-personal-barber.html
- https://vocier.com
- https://www.urbantravellerco.com/blogs/story/vocier-the-luggage-for-the-global-nomadic-gentleman
- https://bigsee.eu/vocier-f38-carry-on-luggage-michael-kogelnik-%E2%94%82big-see-awards-2018/