Vokey Design

Overview

Vokey Design is a brand specializing in golf wedges, developed under Titleist by master craftsman Bob Vokey. It holds a leading position on the PGA Tour, where its wedges have been the most used since 2004. The brand offers a range of loft, bounce, and sole grind options to suit various techniques and course conditions.⁴⁹

History

Bob Vokey, originally from Canada, settled in Carlsbad, California, and opened his first custom golf shop in 1976. He worked at TaylorMade starting in 1986, then Founders Club in 1991, before joining Titleist in 1996 to contribute to projects like the Titanium 975D driver. Vokey Design wedges were introduced under Titleist, becoming the top wedge on tour since 2004.¹²³

Product Lines

Manufacturing

Products are manufactured by Acushnet Company, which operates multiple facilities in Massachusetts, including plants in Fairhaven, North Dartmouth, and New Bedford. Research and development involves collaboration with PGA Tour professionals. Specific wedge grinding occurs through Vokey WedgeWorks services.⁵⁷

Notable Products

• SM8 Wedges - Spin Milled wedges noted for performance across lofts and grinds.
• SM10 Wedges - Latest generation with enhanced spin and shot-making capabilities.
• Vokey WedgeWorks - Hand-ground custom wedges for specific player needs.
• T Grind Wedges - Low-bounce design for skilled players in firm conditions.
• S Grind Wedges - All-around sole grind for versatile play.

Reputation

Vokey Design wedges are regarded as the gold standard by professionals and amateurs for spin control and tour validation. They dominate PGA Tour usage since 2004. Some enthusiasts note high prices and the need for custom fitting to maximize performance.²⁴⁹