WarmlyYours

Overview

WarmlyYours is a manufacturer and direct-to-consumer retailer of electric radiant heating systems, specializing in floor heating, snow melting, towel warmers, and related comfort products. Founded in 1999, the company has installed its products in over 600,000 homes and operates locations in the United States, Canada, and India. The brand positions itself on personalized customer support, technical expertise, and a no-nonsense warranty approach rather than competing primarily on price.

History

WarmlyYours was founded in 1999 by Julia Billen, who had previously introduced electric towel warmers to North America in 1995. The company began as an electric radiant heating products business with a focus on floor heating systems and expanded into complementary product categories including snow melting systems and bathroom comfort products. Julia Billen led the company through the Great Recession by pivoting toward direct-to-consumer and contractor sales channels while emphasizing customer service and one-on-one relationships. The company has maintained independent ownership and operation for over 27 years.

Product Lines

Manufacturing

WarmlyYours operates manufacturing and assembly facilities in India (Hyderabad) alongside its North American operations. The company combines in-house design and engineering with outsourced manufacturing to manage production costs while maintaining quality control. Products are distributed through direct-to-consumer channels and contractor networks across the United States and Canada.

Notable Products

• ThermoSoft Floor Heating Mats - Pre-assembled electric floor heating systems for easy installation under tile and stone
• Snow Melting Systems - Outdoor heated surface solutions for preventing ice accumulation on driveways and walkways
• Towel Warmers - Electric heated towel racks that warm and dry towels while adding bathroom luxury
• Radiant Wall Panels - Thin-profile wall-mounted heating panels for supplemental zone heating
• Shower Floor Heating - Specialized radiant heating for shower floors to prevent slipping and add comfort

Reputation

WarmlyYours is recognized for strong customer service, 24/7 technical support, and transparent warranty policies that differentiate it from competitors. The brand has built credibility through direct relationships with homeowners and contractors, though it remains relatively niche compared to larger HVAC manufacturers. Some customers note premium pricing relative to basic alternatives, though the company justifies this through design services, installation support, and long-term reliability. The brand is generally well-regarded in the radiant heating community for innovation and customer-centric approach.