Warrior
ActiveOverview
Warrior Sports manufactures equipment, footwear, and apparel for lacrosse and hockey athletes.12 Headquartered in Michigan, it focuses on innovative, high-performance gear for players of all ages and abilities.13 The brand expanded through the 2007 acquisition of Brine Sporting Goods, strengthening its position in these sports.13
History
Warrior Sports was founded in 1992 by lacrosse player David Morrow in his dorm room at Princeton University.2 It was acquired by New Balance Athletic Shoe, Inc. in February 2004.13 In 2007, it acquired Boston-based Brine Sporting Goods, enhancing its dominance in lacrosse and hockey.13
Product Lines
| Product Line | Positioning | Price Range |
|---|---|---|
| Hockey Sticks | Performance composite sticks | $150 - $350 |
| Lacrosse Heads | Attack and defense heads | $80 - $150 |
| Hockey Goalie Gear | Protective pads and masks | $200 - $1,200 |
| Lacrosse Shafts | Alloy and carbon fiber shafts | $50 - $200 |
| Team Apparel | Performance jerseys and pants | $40 - $120 |
| Footwear | Athletic shoes for sports | $80 - $150 |
Manufacturing
Products are manufactured by Warrior Sports, a sporting goods manufacturer, with headquarters and operations in Michigan.12 Specific details on in-house versus outsourced production or overseas facilities are not specified in available sources.
Notable Products
- Warrior Hockey Sticks - Composite sticks designed for various player profiles and flex options.
- Lacrosse Equipment - Heads, shafts, and complete sticks for attack, midfield, and defense.
- Goalie Pads - Protective leg pads and blockers for hockey goalkeepers.
- Brine Lacrosse Gear - Equipment line from 2007 acquisition, including heads and apparel.
- Performance Apparel - Moisture-wicking jerseys and training wear for team sports.
Reputation
Warrior is recognized by athletes for innovative, high-performance equipment in lacrosse and hockey.13 Professionals value its cutting-edge designs, though some sources note modest revenue relative to market leaders.3 Enthusiasts perceive it as a dominant force post-acquisitions, with balanced views on quality versus competitors.1
Sources (6)
- https://www.warrior.com/about-us.html
- https://teammarketing.com/profiles/warrior-sports/
- https://rocketreach.co/warrior-sports-profile_b5c74872f42e0d16
- https://www.warrior.com/stickprofileguide
- https://www.datanyze.com/companies/warrior-sports/348463120
- https://brandwarrior.co.uk/brand-warrior-method/