Warrior

Active

Overview

Warrior Sports manufactures equipment, footwear, and apparel for lacrosse and hockey athletes.12 Headquartered in Michigan, it focuses on innovative, high-performance gear for players of all ages and abilities.13 The brand expanded through the 2007 acquisition of Brine Sporting Goods, strengthening its position in these sports.13

History

Warrior Sports was founded in 1992 by lacrosse player David Morrow in his dorm room at Princeton University.2 It was acquired by New Balance Athletic Shoe, Inc. in February 2004.13 In 2007, it acquired Boston-based Brine Sporting Goods, enhancing its dominance in lacrosse and hockey.13

Product Lines

Product LinePositioningPrice Range
Hockey SticksPerformance composite sticks$150 - $350
Lacrosse HeadsAttack and defense heads$80 - $150
Hockey Goalie GearProtective pads and masks$200 - $1,200
Lacrosse ShaftsAlloy and carbon fiber shafts$50 - $200
Team ApparelPerformance jerseys and pants$40 - $120
FootwearAthletic shoes for sports$80 - $150

Manufacturing

Products are manufactured by Warrior Sports, a sporting goods manufacturer, with headquarters and operations in Michigan.12 Specific details on in-house versus outsourced production or overseas facilities are not specified in available sources.

Notable Products

  • Warrior Hockey Sticks - Composite sticks designed for various player profiles and flex options.
  • Lacrosse Equipment - Heads, shafts, and complete sticks for attack, midfield, and defense.
  • Goalie Pads - Protective leg pads and blockers for hockey goalkeepers.
  • Brine Lacrosse Gear - Equipment line from 2007 acquisition, including heads and apparel.
  • Performance Apparel - Moisture-wicking jerseys and training wear for team sports.

Reputation

Warrior is recognized by athletes for innovative, high-performance equipment in lacrosse and hockey.13 Professionals value its cutting-edge designs, though some sources note modest revenue relative to market leaders.3 Enthusiasts perceive it as a dominant force post-acquisitions, with balanced views on quality versus competitors.1

Sources (6)
  1. https://www.warrior.com/about-us.html
  2. https://teammarketing.com/profiles/warrior-sports/
  3. https://rocketreach.co/warrior-sports-profile_b5c74872f42e0d16
  4. https://www.warrior.com/stickprofileguide
  5. https://www.datanyze.com/companies/warrior-sports/348463120
  6. https://brandwarrior.co.uk/brand-warrior-method/