Weston
ActiveOverview
Weston Backcountry produces splitboards, snowboards, and skis focused on backcountry use. Founded in 2012, it ranks as the second largest splitboard manufacturer and a top 25 backcountry brand, with certifications as a 1% for the Planet member and B-Corp.126
History
Barry Clark founded Weston Snowboards in 2012 in Minturn, CO, using beetle kill wood and debuting at the 2012 Man of the Cliff event.14 Leo Tsuo from Golden, Colorado, took over from Clark in 2016.1 That year, the company shifted from a brick-and-mortar storefront in Minturn to a mobile tiny home showroom while maintaining operations near Minturn.5
Product Lines
| Product Line | Positioning | Price Range |
|---|---|---|
| Splitboards | Backcountry touring boards | $700 - $1,000 |
| Snowboards | Powder-oriented freeride | $500 - $800 |
| Skis | Backcountry powder skis | $600 - $900 |
Manufacturing
Products are built by Weston, with emphasis on quality materials like beetle kill wood in early designs, though specific locations are not detailed.14
Notable Products
- Red Cliff Splitboard - Debut board from 2012 with classic camber and local Vail Valley graphics.
- Backcountry Splitboards - Core product line as second largest manufacturer.
- Powder Snowboards - Designed for deep snow riding.
- Touring Skis - Built for backcountry access and powder.
Reputation
Weston is recognized by backcountry enthusiasts for quality splitboards, earning multiple product awards and top brand rankings.6 It gains positive perception through environmental commitments like 1% for the Planet and B-Corp status.6 No specific criticisms noted in available information.
Sources (6)
- https://westonbackcountry.com/pages/about
- https://westonbackcountry.com/pages/about-us
- https://westonbackcountry.com
- https://westonbackcountry.com/blogs/news/86764228-new-owner-same-backcountry-tradition
- https://westonbackcountry.com/pages/contact
- https://westonbackcountry.com/pages/independent-sales-rep-job