Whitmor
ActiveOverview
Whitmor manufactures and sells home organization products including garment racks, shoe racks, storage baskets, shelving, freestanding closets, and laundry centers. It operates as a private, 4th-generation family-owned business focused on value, quality, and innovation in the storage category.125
History
Whitmor was founded in 1946 and relocated to Earle, Arkansas in 1961, where it operated a domestic manufacturing facility for over 48 years, peaking at over 350 employees.3 A 2008 tornado destroyed its distribution center in Earle, prompting a shift from vertical domestic manufacturing to partnerships with international factories.3 In 2017, it made its first acquisition by purchasing NEAT Method, a luxury home organization service provider with over 85 franchisees.3
Product Lines
| Product Line | Positioning | Price Range |
|---|---|---|
| Garment Racks | Clothing storage solutions | $20 - $100 |
| Shoe Racks | Footwear organization | $15 - $80 |
| Storage Baskets | Fabric bin storage | $10 - $50 |
| Shelving Units | Modular shelf systems | $30 - $150 |
| Freestanding Closets | Portable wardrobe units | $50 - $200 |
| Laundry Centers | Laundry sorting and storage | $40 - $120 |
| Corrugated Storage | Printed box storage | $5 - $30 |
Manufacturing
Whitmor transitioned from fully vertical domestic manufacturing in Earle, Arkansas for over 50 years to partnering with dozens of international factories.3 It previously produced corrugated storage products domestically, including licensed items with Disney and Crayola.3
Notable Products
- NEAT Method Services - Luxury home organization services via 85+ franchisees acquired in 2017.
- Garment Racks - Wire and fabric racks for clothing storage.
- Storage Baskets - Collapsible fabric bins for general organization.
- Freestanding Closets - Portable closet systems for wardrobe expansion.
- Shoe Racks - Multi-tier racks for shoe storage.
Reputation
Whitmor maintains a 98%+ consumer satisfaction rating through its Consumer Care team.5 It received the 2012 Target Partner Award of Excellence in Housewares.5 CEO Scott Felsenthal ranks in the top 5% for approval among similar-sized companies, with employees reporting high satisfaction in compensation and executive team.4