With Clarity

Overview

With Clarity is an online direct-to-consumer jewelry retailer specializing in engagement rings, wedding bands, and fine jewelry featuring both lab-grown and natural diamonds. The company positions itself as a transparency-focused alternative to traditional jewelry retail, emphasizing customizable designs, ethical sourcing, and simplified purchasing processes. The brand combines digital shopping with in-person experiences, including a flagship showroom opened in SoHo in 2024 and a home try-on program that allows customers to preview ring styles before purchase.

History

With Clarity was founded in 2015 by Anubh and Slisha Kankariya after they experienced frustration with the traditional engagement ring buying process in New York City. The company began with a mission to create a more transparent and customer-friendly jewelry shopping experience by combining advanced technology with artisanal craftsmanship. Over more than a decade, the brand evolved to emphasize sustainability and modern design while maintaining traditional jewelry-making values. In 2024, the company expanded its physical presence by opening a flagship showroom in SoHo, New York, complementing its established online operations.

Product Lines

Manufacturing

All jewelry is crafted in-house from start to finish, combining advanced technology with artisanal craftsmanship. The company maintains direct control over production quality and customization capabilities through internal manufacturing operations.

Notable Products

• Lab-Grown Diamond Engagement Rings - Customizable engagement rings featuring lab-grown diamonds with full transparency on sourcing and specifications
• Home Preview Program - Service allowing customers to try replica ring styles at home before making a purchase decision
• Natural Diamond Engagement Rings - Traditional engagement rings featuring ethically sourced natural diamonds with certification
• Custom Wedding Bands - Personalized wedding bands designed to complement engagement rings with various metal and design options

Reputation

With Clarity is recognized for prioritizing transparency and sustainability in the fine jewelry market, appealing to consumers seeking ethical alternatives to traditional diamond retail. The brand benefits from strong customer satisfaction through its home try-on program and personalized shopping experience. The company maintains BBB accreditation and emphasizes environmental responsibility, having planted over 52,000 trees and offset significant carbon emissions. As a smaller, independent retailer, With Clarity competes primarily on service quality and customization rather than brand recognition or scale.