Woodworm Cricket

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Overview

Woodworm is an online retailer specializing in cricket bats, kit, and equipment, positioning itself as a direct-to-player supplier in the UK market. Originally known for cricket bats made from English and Kashmir willow, it now operates under The Sports HQ following an acquisition that transferred operations from Sussex.¹²³

History

Woodworm was founded in 2002 in the United Kingdom. The original WOODWORM LIMITED entity was dissolved on 22 October 2013.⁴ Its cricket bat and golf operations were acquired by The Sports HQ, with headquarters relocated from Sussex to Alvechurch near Birmingham.¹³

Product Lines

Product Line	Positioning	Price Range
Grade 1 English Willow Bats	Premium performance for professional players	$100 - $300
Kashmir Willow Bats (e.g., Fireworm Flame)	Entry-level for casual and backyard use	$25 - $80
Cricket Kit & Equipment	Training and fitness accessories	$20 - $150

Manufacturing

Products include bats crafted from Grade 1 English willow and Kashmir willow, with no specific manufacturing locations detailed. Handle features like rubber insertions reduce shock in lower-end models.⁵⁶

Notable Products

Woodworm Cricket Wand Flame Cricket Bat - Top-range mens bat from Grade 1 English willow.
Woodworm Fireworm Flame Mens Cricket Bat - Kashmir willow bat for occasional and soft-ball play with shock-reducing handle.
Woodworm iBat Cricket Bat Delta - Mens cricket bat offered in product lineup.

Reputation

Woodworm is recognized among UK cricket players for affordable direct pricing on quality willow bats.² Enthusiasts note value in entry-level Kashmir willow options for recreational use, though premium lines target competitive players.⁵⁶ Post-acquisition integration with The Sports HQ maintains its presence in online cricket retail.¹

Sources (8)