Wright Life

Overview

Wright Life is an alternative sports retailer specializing in action sports equipment and accessories, operating both as a brick-and-mortar store and online platform. The company focuses on skateboarding, disc golf, and related action sports, offering products from established manufacturers alongside expert staff knowledge. The brand positions itself as an enthusiast-driven retailer rather than a mass-market distributor, emphasizing community participation in the sports it promotes.

History

Wright Life Sports was founded in October 1981 by Bill Wright as a brick-and-mortar retail store located at 200 Linden in Old Town Fort Collins, Colorado. The store transitioned to an online presence as WrightLife.com while maintaining its physical location. The business continues to be operated by Bill and Holly Wright along with an experienced team. The company has remained independently operated since its founding, maintaining its original focus on action sports retail.

Product Lines

Manufacturing

Wright Life operates as a retailer rather than manufacturer, sourcing products from established action sports brands including Innova Champion Discs, Discraft, and Discmania. The company does not manufacture its own products but curates and distributes equipment from top-tier suppliers.

Notable Products

• Innova Champion Discs - Premium disc golf discs from leading manufacturer Innova
• Discraft Disc Golf Equipment - High-performance disc golf products from Discraft
• Discmania Discs - Specialty disc golf discs from Discmania

Reputation

Wright Life is recognized within the action sports community as a knowledgeable, enthusiast-driven retailer with deep expertise from staff with combined hundreds of years of experience. The brand is valued for providing both quality products and practical guidance on equipment use. As a small, independent operation, it maintains a local community focus while serving a broader online customer base, though it lacks the brand recognition of larger national retailers.