Yes

Overview

YES. Snowboards is a rider-owned snowboard manufacturer founded in 2009 by three professional snowboarders who left Burton Snowboards to pursue creative independence. The brand is recognized for pioneering snowboard technologies, particularly the UnderBite edge profile and Tapered UnderBite design, which enhance carving control and powder floatation. YES. positions itself as an authenticity-driven alternative to corporate snowboard brands, with direct input from professional riders on all product development. The company has built a reputation for high-quality construction and innovative designs across freestyle, all-mountain, and backcountry riding styles.

History

YES. Snowboards was founded in 2009 by three former Burton Snowboards team riders: DCP (David Carrier-Porcheron), Romain de Marchi, and JP Solberg, following the dissolution of Burton's UNINC project. The founders sought to create a brand reflecting their personal approach to snowboarding with greater creative freedom. YES. partnered with Austrian snowboard specialists GST for manufacturing and Swiss company Nidecker for additional support. The brand has since grown into one of the most respected rider-owned companies in the snowboarding industry, maintaining its commitment to innovation and authenticity while expanding distribution worldwide.

Product Lines

Manufacturing

YES. Snowboards partners with Austrian snowboard specialists GST for manufacturing. The company does not operate in-house production facilities but maintains close collaboration with manufacturing partners to ensure quality control and innovation implementation.

Notable Products

• UnderBite Edge Profile - Proprietary edge design that changes the snowboard's edge shape for enhanced carving and control
• Tapered UnderBite - Modified UnderBite technology optimized for improved floatation in powder conditions
• YES 2020 - Twin camber all-conditions board praised for powder floatation, grip, and wide platform versatility
• SBBS Pyzel - Tapered directional twin freeride board with traditional camber and slam back inserts
• All-In - Twin construction board designed for both powder shredding and freestyle performance

Reputation

YES. Snowboards is perceived as an authentic, innovation-driven brand with strong credibility among professional snowboarders and enthusiasts. The company is praised for build quality, creative design, and genuine commitment to rider input rather than corporate marketing. The brand's rider-owned structure and history of technological innovation have earned respect in the industry. Some recognition exists for the brand's ability to balance high performance with accessibility across different snowboarding disciplines, though it remains positioned as a premium alternative rather than a mass-market option.