zhiyun-tech
ActiveOverview
Zhiyun-Tech, operating as ZHIYUN, is a Chinese company specializing in camera stabilizers, gimbals, lighting equipment, and related accessories for filmmakers and content creators. Headquartered in Guilin with branches in Shenzhen, Hong Kong, and the United States, it holds a leading position in the stabilizer market, having established the industry's first standards. The brand targets both professional and consumer segments with products focused on stabilization and lighting solutions.
History
Founded in 2014 as Guilin Zhishen Information Technology Co., Ltd., a high-tech enterprise in Guilin High-tech Zone. In March of the following year, it launched the CRANE gimbal, marking its market entry. In April 2015, CRANE and SMOOTH 2 debuted at the Las Vegas NAB Show, expanding into the global consumer gimbal market; the company led the formulation of the stabilizer industry's first standards.
Product Lines
| Product Line | Positioning | Price Range |
|---|---|---|
| CRANE Series (professional camera gimbals) | For filmmakers and heavy payloads | $300 - $1,200 |
| Smooth Series (smartphone gimbals) | For mobile content creators | $150 - $400 |
| Weebill Series (compact mirrorless gimbals) | Portable for vloggers and independents | $250 - $600 |
| Lighting Solutions (LED panels and lights) | Portable studio lighting | $100 - $500 |
Manufacturing
Products are manufactured by Guilin Zhishen Information Technology Co., Ltd. in China, with facilities in Guilin and Shenzhen. The company handles development, production, and sales in-house as a high-tech enterprise.
Notable Products
- CRANE - Early flagship gimbal that became the company's best-selling product upon launch.
- SMOOTH 2 - Smartphone stabilizer introduced alongside CRANE at NAB Show.
- Weebill 3 - Compact gimbal for mirrorless cameras with advanced stabilization.
- FIVERAY M20 - Portable bi-color LED light for content creation.
- CRANE 4 - Professional gimbal supporting larger payloads and cameras.
Reputation
Zhiyun-Tech is recognized among enthusiasts and professionals for affordable, reliable gimbals that compete with higher-end brands, with strong praise for innovation in stabilization tech and value. Users appreciate the build quality and features in products like the CRANE series, though some note occasional software glitches and customer support delays outside China. It maintains a solid reputation in the prosumer market, evidenced by industry awards and standard-setting leadership.