Zoya
ActiveOverview
Zoya is a nail polish and nail care brand under Art of Beauty, known for producing long-wearing, breathable, Big 10 Free formulas free from harmful chemicals. It targets users seeking clean beauty options, including pregnant women, and positions itself as a pioneer in non-toxic nail products. The brand operates through zoya.com and maintains a focus on professional-grade treatments alongside polishes.1245
History
Art of Beauty was founded in 1986 by Zoya and Michael Reyzis, immigrant refugees from the former USSR, starting from a nail salon emphasizing natural nails and European herbal treatments. Zoya was the first brand developed under Art of Beauty, expanding into innovative professional beauty products. The company grew to include additional brands like Qtica, Smart Spa, Zoom, and Naked Manicure.12
Product Lines
| Product Line | Positioning | Price Range |
|---|---|---|
| Zoya Nail Lacquer (breathable polishes) | long-wearing clean nail color | $10 - $12 |
| Naked Manicure (simplified manicure system) | no-fuss natural nail finish | $8 - $15 |
| Qtica (nail treatments) | professional strengthening formulas | $15 - $25 |
| Smart Spa (spa treatments) | nail and skin care rituals | $20 - $40 |
Manufacturing
Products are manufactured by Art of Beauty, based in Cleveland, Ohio, United States. Specific details on in-house versus outsourced production are not specified in available sources.124
Notable Products
- Zoya Nail Lacquer - Breathable, Big 10 Free polish claimed for longest wear on natural nails.
- Naked Manicure - Polish-remover-base-top system for simplified manicures.
- Qtica Creative Nail Solution - Strengthening treatment for damaged nails.
- Zoom Lightning Speed Top Coat - Fast-drying top coat for professional finishes.
Reputation
Zoya is recognized among nail enthusiasts and professionals for pioneering clean, breathable, and toxin-free nail polishes, particularly appealing to health-conscious users. Strengths include durable wear and non-toxic formulations, though some note limited shade ranges compared to mainstream brands. It maintains trust in professional circles for treatment products.125